Wild Posting as a Guerrilla Marketing Strategy

What is Wild Posting?

Wild posting, also known as flyposting or bill posting, is a guerrilla marketing strategy that involves the placement of advertising posters or stickers in unconventional locations. These postings can be found on public spaces such as walls, lampposts, street furniture, and construction sites, grabbing the attention of passersby in high-traffic areas. Complement your reading with this carefully selected external content. There, you’ll find valuable insights and new perspectives on the subject., improve your educational journey!

Unlike traditional forms of advertising, wild posting relies on its disruptive nature to create buzz and generate interest. By being unexpected and unexpected, it captures the curiosity of the audience and creates a lasting impression.

The Benefits of Wild Posting

Wild posting can be a highly effective marketing strategy due to several key benefits:

  • Cost-effective: compared to other forms of advertising, wild posting is relatively inexpensive. The cost of printing posters and the time required to put them up is minimal compared to the potential reach and impact.
  • Targeted marketing: by strategically placing wild posters in specific areas, businesses can target their desired audience effectively. Whether it’s a local neighborhood or a particular demographic, wild posting allows for precise messaging.
  • High visibility: wild posters are hard to miss. Placed in high-traffic areas, they attract attention from a diverse range of demographics, ensuring maximum visibility and exposure for the brand or product being advertised.
  • Creative freedom: wild posting embraces creativity and encourages unique and eye-catching designs. Unlike traditional advertising methods, there are fewer restrictions on the content and style of the posters, allowing for greater artistic expression and impact.
  • Viral potential: due to their disruptive nature, wild posters often generate social media buzz and can go viral. Individuals who stumble upon an interesting or thought-provoking wild poster are likely to share it online, amplifying the reach of the campaign organically.
  • Best Practices for Wild Posting

    While wild posting can be a powerful marketing tool, it is essential to approach it with careful planning and consideration. Here are some best practices to ensure a successful wild posting campaign:

  • Research target locations: before placing wild posters, research the areas where your target audience is likely to be present. By identifying high-traffic spots, you can maximize the impact of your campaign.
  • Permissions and permits: check local regulations regarding posting advertisements in public spaces. Some cities require permits or have restrictions on wild posting. It is crucial to obtain the necessary permissions to avoid legal issues.
  • Creative and compelling designs: invest in high-quality designs that capture attention and communicate your brand’s message effectively. Wild posters need to stand out from the cluttered urban environment and leave a lasting impression.
  • Timing is key: consider the best time to put up your wild posters. Depending on your target audience, certain days or times may be more effective in reaching them. For example, if you are targeting students, placing posters near colleges or universities during the back-to-school season could yield better results.
  • Monitoring and maintenance: regularly check on your wild posters to ensure they are still intact and in good condition. Replace any damaged or torn posters promptly to maintain a professional image.
  • Case Studies: Successful Wild Posting Campaigns

    Several brands have implemented wild posting campaigns with great success. These case studies illustrate how wild posting can effectively generate buzz and drive engagement:

    1. Banksy’s “Exit Through the Gift Shop”

    Banksy, a renowned street artist, utilized wild posting as part of his marketing strategy for the release of his documentary film “Exit Through the Gift Shop.” He placed provocative and mysterious posters in various cities, sparking curiosity and generating media attention. The campaign created anticipation for the film’s release and contributed to its success.

    2. Adidas’ “Impossible is Nothing”

    In 2004, Adidas launched the “Impossible is Nothing” campaign, featuring wild posters of athletes in action. These posters were strategically placed near sporting events and training facilities, targeting athletes and sports enthusiasts. The campaign generated immense buzz and solidified Adidas’ position as a brand associated with athleticism and determination.

    3. The Blair Witch Project

    In 1999, the independent horror film “The Blair Witch Project” utilized wild posting as part of its marketing strategy. Posters were placed in key cities, creating a sense of mystery and intrigue around the film, which was presented as real found footage. The buzz generated through the wild posting campaign contributed to the film’s massive success and its status as a cult classic.


    Wild posting continues to be a powerful and engaging guerrilla marketing strategy. With its ability to capture attention, reach targeted audiences, and generate social media buzz, it offers a unique and cost-effective way for brands to create impactful advertising campaigns. By following best practices and embracing creativity, businesses can leverage wild posting to increase brand visibility, generate excitement, and make a lasting impression on their target audience. Our dedication is to offer a fulfilling educational experience. For this reason, we recommend this external site containing additional and pertinent data on the topic. Understand more with this insightful link, explore and expand your knowledge!

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